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Search results for “marketing campaign”
Natural History Museum reaches Chinese audiences through Alibaba livestreaming
01/25/2021
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3:36:44 PM
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While live streaming is a relatively new phenomenon in Europe, in China it has become central to marketing everything from museums to beauty products.
How to keep your direct guests and steer the traveler booking motivations away from the OTAs?
01/13/2021
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9:29:43 PM
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Selling on value vs selling on price alone can compensate to a great extent the budget limitations and online dominance by the OTAs.
How is Europe preparing for the return of Chinese tourists?
12/23/2020
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2:56:22 PM
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Every month around 1.2 billion active users connect to WeChat for different kinds of services, it's the place to be for promoting a tourist destination.
Hilton survey reveals primary reasons Chinese want to travel
11/17/2020
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4:43:05 PM
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Hilton’s research reaffirms Chinese demand and enthusiasm for travel, indicating the growing optimism for the domestic travel market.
China bans Tripadvisor app; Qunar CEO expects annual profit | Weekly Review
12/13/2020
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2:42:14 PM
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China's domestic air market nearly recovered, the rest of world still depressed; JD.com, China Southern Airlines launch ship-to-home luggage service.
Online travel attracts unlikely new players
12/07/2020
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4:03:24 PM
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Online tours are not simply a substitute for actual travel, but a new style of tourism.
Tongcheng-elong’s CEO throws light on effective recovery strategy in Q3
11/28/2020
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8:52:19 PM
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The company is looking at cost-effective traffic sources, especially in lower-tier cities, and banking on technological innovations going forward. The plan is to have 200 million annual paying users by 2021.
Travel marketers show penchant for unconventional tactics to boost recovery
10/23/2020
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9:37:25 AM
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Be it for looking beyond popular 3rd party ecosystems or supporting revenue generation post business model pivot, companies in China are open to experimenting to reach out to consumers.
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